In a
blink.
Short notes from the street on experiential marketing, outdoor events, attention in New York City, and what this work teaches the people who do it.
- Attention
Why exposure and attention aren't the same thing in New York
A message can be seen thousands of times and still not register. What changes the outcome is context: where the message sits, who delivers it, and whether a person has any reason to engage with it.
- Outdoor events
Choosing a location where people already slow down
Plazas, park entrances, and event streets do half the work. People arrive with a little more time and a little more curiosity than they have mid-commute.
- Face-to-face
The first ten words of a street conversation
Clarity beats cleverness. Saying what something is, who it's for, and why you're standing there earns more real conversations than a hook that hides the point.
- Field feedback
What live campaigns teach you that a survey can't
Objections, confusion, and the words people actually use show up in the first hour of an activation — early enough to adjust while a campaign is still running.
- Careers
Learning customer communication in public
Field work compresses the feedback loop. You try an approach, you see the reaction immediately, and you adjust before the next conversation.
- Community
Working respectfully in someone else's neighborhood
Outreach in public space means being a good neighbor: clean setups, clear information, and an easy way for people to walk away.
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